SAMR Proposes to Issue Internet Platform Antitrust Compliance Guidelines

On November 15, the State Administration for Market Regulation (SAMR) released the Announcement on Public Solicitation of Comments on Internet Platform Antitrust Compliance Guidelines (Draft for Comments) (the “Announcement”), with the feedback deadline set for November 29, 2025.

The Announcement clarifies that Platform Operators shall prevent risks related to Monopoly Agreements, Abuse of Market Dominant Position, Concentration of Undertakings, and Abuse of Administrative Power, and refine eight categories of new monopolistic risks, including Horizontal and Vertical Monopoly Agreements, Algorithmic Collusion, “Choose One of Two,” Across-the-Network Lowest Price, and Differential Treatment. The Announcement requires the establishment of Full-Chain Compliance Management, including Rule Review, Algorithm Screening, Risk Assessment, Compliance Rectification, Cooperation with Investigations, and Compliance Incentives. Platform Operators are encouraged to establish Compliance Management Institutions and improve mechanisms for Reporting, Training, Assessment, Supervision, and Informatization. The Announcement provides general compliance recommendations and are not mandatory.